Howe-based Cruiser RV recently launched its new brand campaign emphasizing the company’s commitment to doing business in a more personal way as opposed to the larger corporate OEMs nowadays. And according to Jeff Fought, dealers are responding. “Aaron Vogt, managing partner at Vogt RV in Fort Worth, Texas, likes our style and he’s not afraid to point out what he’s looking for when he chooses an OEM and its brands to bring on,” said Fought, president of Cruiser RV.
How was Vogt attracted to Cruiser? “It’s just a perfect partnership for us,” he says. “Cruiser RV product innovations have provided us with a better lightweight travel trailer to sell without the elevated price tag. They listen to our suggestions, and together we grow our partnership based on what is best for our customers. Cruiser RV has elevated the bang for buck on my lot.”
He also points out that he’s had the same contacts from Cruiser RV to his dealership since day one, and that has helped separate them from the revolving door larger OEMs. “I truly feel that when the good folks at Cruiser RV and I speak, we are both trying to figure out how to sell more trailers to our customers in a win-win-win way,” adds Vogt. “To me, Cruiser RV stands for honesty and integrity, and combined with affordable trailers and eye appeal, that's an easy sell,” He goes on to say that Vogt RV is more profitable since Cruiser RV joined their dealership in the summer of 2012. “I like everything about them, the people, the products, and the customer service. Each Cruiser RV model is unique – and hard to shop.”
Cruiser RV, LLC is sister company to DRV, Inc. Located in Howe, the company manufacturers Shadow Cruiser, Fun Finder, Fun Finder XTRA, Radiance, Enterra and View Finder Signature brands.